IMV54: The Age of Engage

Denise Shiffman, Author of "The Age of Engage", joins host Paul Lewis to discuss how companies must associate with customers through new media channels including blogs, podcasts, wikis and widgets. Learn about the reinvention of corporate communication and essential strategies to effectively take advantage of these consumer controlled channels.



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Guest Profile :: Denise Shiffman
Denise Shiffman is founder and principal of the strategic marketing and innovation consultancy Venture Essentials. In her twenty-three-year marketing and management career, she has launched over thirty products responsible for over $2 billion in revenue, marketed pioneering computer and Web technologies, and reinvented the corporate brand of a Fortune 500 company, Sun Microsystems. Her commentary has been featured in The New York Times and BusinessWeek, and on CNET.


Technorati Tags
corporate communication, web 2.0, social media, marketing podcast

Marketing Resources
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Contact MindComet to schedule "A Day Outside" with Denise.

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IMV53: New Media in Travel and Tourism

Chris Curtin, Vice President of Global Marketing, New Media and Technologies for Disney Destinations, joins host Paul Lewis to discuss the future of New Media in the Travel and Tourism industry. Listen in to hear about the impact that it will have on the marketing landscape and learn how it will need to be leveraged to stay ahead of the competition.


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Guest Profile :: Chris Curtin
Christopher Curtin has over twelve years of experience working at The Walt Disney Company, where he has been responsible for some of the company’s most high-profile projects and has held a variety of senior executive positions.

Since 2005, Christopher has been a senior executive in the Parks and Resorts division of The Walt Disney Company. As Vice President, Global New Media, Christopher is responsible for directing Disney’s theme parks marketing initiatives through new media and digital distribution channels such as video on demand (VOD), digital video recording (DVR), mobile technology, video downloading/streaming, and instant messaging.

Christopher’s responsibilities have a global reach, involving the new media marketing plans and strategies of the parks in Orlando, Anaheim, Paris, Disneyland, Hong Kong, and the off-shore properties operated by the Disney Cruiselines. As Vice President, Global New Media, Christopher has structured and implemented a 24 hour Video on Demand parks channel launched on the Comcast digital platform and with Apple, Yahoo, Verizon, and AOL.


Technorati Tags
disney, travel, new media, marketing podcast

Marketing Resources
Get LinkedIn to Paul Lewis.

Contact MindComet to learn more about new media and what it can do to help you reach your business goals.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

IMV52: Facebook in the Corporate World

Lee Aase, Manager of Syndications and Social Media for Mayo Clinic, joins host Paul Lewis to discuss the role of Facebook in the corporate world. Listen in to learn how your company can leverage this growing social network to build relationships with both your customers and internal stakeholders.



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Guest Profile :: Lee Aase
Lee Aase is manager of Syndications and Social Media for Mayo Clinic. Mayo Clinic's media team is developing and using new media applications to create more in-depth, extended relationships directly with potential patients and to strengthen the broader media relations focus.

Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political communications and fundraising at the local, state and federal level. He received his B.S. in Political Science from Mankato (Minn.) State University in 1986.

Lee's blog is called Social Media University, Global (SMUG), and it has a special section devoted to business applications for Facebook. SMUG is a post-secondary educational institution dedicated to providing practical, hands-on training in social media to lifelong learners. It provides an ongoing framework for structured learning about a field that will become increasingly important for professionals, particularly in communications, sales, marketing and management. Tuition is free. Check it out at http://leeaase.wordpress.com/.


Technorati Tags
facebook, corporate communications, user generated content, marketing podcast

Marketing Resources
Get LinkedIn to Paul Lewis.

Contact MindComet to learn how to leverage new media to meet your corporate communication goals.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

IMV51: UGC Promotions

Mark Hardison, VP of Marketing for El Pollo Loco, joins host Paul Lewis to discuss User Generated Content promotions. Listen in to learn more about the value of leveraging UGC programs for your brand and how they can be used as tools to engage consumers in a unique way and enhance your relationship with them.



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Guest Profile :: Mark Hardison
An inspiring brand champion with more than 15 years of marketing expertise, Mark Hardison, joined El Pollo Loco in 2001. In his seven-year tenure with the thriving quick service restaurant chain, he has played an integral role in positioning El Pollo Loco for nationwide growth and leading the company to achieve record sales. Prior to El Pollo Loco, he held marketing management positions with CKE Restaurants, McKesson Water Products Company and Mitsubishi Electronics America.

Mark’s many contributions to brand building include the development and execution of bilingual promotional strategies, creation of television and radio campaigns, direction of restaurant merchandising and point of purchase marketing, and design and implementation of market-specific media strategies. He was awarded El Pollo Loco’s coveted Premio de Oro for outstanding sales contribution and was recognized with an EFFIE award for El Pollo Loco’s advertising campaign.


Technorati Tags
user generated content, ugc, brand management, marketing podcast

Marketing Resources
Get LinkedIn to Paul Lewis.

Contact MindComet to see how UGC can be leveraged for your brand.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.