IMV10 : Paid vs. Organic Search Strategies

Paid and organic search face-off in this episode of Internet Marketing Voodoo featuring host Ted Murphy and special guest David Berkowitz, Director of Strategic Planning at 360i and columnist for MediaPost's Search Insider. Tune in and learn why organic and paid search strategies have every marketer rethinking how they write copy, generating inbound links and whether incorporating pay-per-click strategies will really improve ROI.

Guest Profile
David Berkowitz, Director of Strategic Planning, 360i

David Berkowitz is Director of Strategic Planning for 360i, the search and performance marketing firm, where he develops and communicates 360i's strategy within emerging media and technlogies such as video search, mobile search and RSS. He previously served as director of marketing for Viewpoint's rich media advertising group, Unicast, and director of marketing for search engine marketing firm iCrossing.

Every Tuesday, he pens the Search Insider column for MediaPost, with nearly 100 articles published to date. Previously, with research firm eMarketer, he interviewed 175 executives, authors and analysts on the cutting edge of technology and business. His writing has also appeared in DM News, MarketingProfs, iMedia Connection and other publications.

He has spoken at MediaPost's OMMA events, the Magazine Publishers of America, The Wall Street Transcript's gaming conference, Frost & Sullivan's Internet Marketing Symposium, Digital Hollywood's Games & Mobile Forum and eComXpo. He has also blogged extensively, launching RichMediaToday.com and MarketersStudio.com, and contributed to MarketingVox, nowEurope and AdTechBlog.



Marketing Resources
Download Top Ten Things to Know About Search Engine Marketing (PDF - 677.9KB)

View the Paid vs. Organic Search transcript.

Contact MindComet about integrating SEM strategies into your marketing mix.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

Check out your site rankings with Google's Bigdaddy Search Engine Update.

Technorati Tags
search engine marketing, SEO, SEM, search engine optimization, paid search, pay per click