IMV11 : Integrating Online into Traditional Advertising
Host Ted Murphy takes on traditional advertising's movement online with President and CEO Andy Fletcher of Fletcher Martin. Gain insight into the importance of an integrated approach and learn why even online marketing may be viewed as turning "traditional" by your consumers.
Guest Profile
Andy Fletcher, President/CEO Fletcher Martin, An MDC Partners Agency
Andy is an active participant and frequent speaker in the industry. He serves on both the Atlanta Council and National Board of the AAAA, the National Advertising Review Board, and is currently president of MAGNET, an international network of over 40 independent agencies. In addition, Andy is on the Advisory Board for the Advertising Department at the University of Florida, as well as the Savannah College of Art and Design.
Marketing Resources
Download Top Ten Things to Know About Integrating Online into a Traditional Mix (PDF - 682.6KB)
View the Integrating Online into Traditional Advertising transcript.
Contact MindComet about integrating online strategies into your traditional mix.
Subscribe to the Internet Marketing Voodoo podcast in iTunes.
Technorati Tags
advertising, online advertising, Internet marketing
posted by MindComet at 3:56 PM
5 Comments:
Adny hit it right on the head. So many agencies just don't "get it" at all. Television and radio as we know them are dying, it's time to get with the program!
10:05 AM
Traditional agencies are dead if they don't get on the ball.
8:34 AM
I wish the head of our firm had the same mentality. He still thinks the internet is a fad. anyone hiring?
7:50 AM
Great podcast, I enjoyed the content and the advice and insight. I agree, many new PR firms have yet to adopt to new media
I've written about this just a few days ago here:
http://tinyurl.com/rgb6w
Also, Ted, I noticed the volume on your podcasts were significantly lower than other podcasts on my ipod.
11:36 AM
M. L. Anderson m9a3r5i7o2n@comcast.net
Why are you people messing me up on speed forum and using my username @ http://insider.speedtv.com/profile.php
12:04 PM
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