IMV12 : Business Blogging
Recognized Global Web Strategist Jeremiah Owyang joins host Ted Murphy to discuss developing effective business blogs that build relationships with consumers and prospects, common mistakes companies make when creating a blog and how business blogs are anything but a fad.
Guest Profile
Jeremiah Owyang is a Global Web Strategist who is passionate about how the Web can enable companies to delight customers. Jeremiah publishes at Web Strategy by Jeremiah and podcasts at the Podcast Roundtable and is an active speaker within the Web and marketing industry.
Marketing Resources
Download Top Ten Business Blogging Best Practices (PDF - 671.5KB)
View the Business Blogging transcript.
Contact MindComet about integrating business blogs into your marketing mix.
Subscribe to the Internet Marketing Voodoo podcast in iTunes.
Technorati Tags
business blog, corporate blogging, blogging, web strategy
posted by MindComet at 9:00 AM
10 Comments:
Awesome Marketing resources...! the Top Ten Business Blogging Best Practices is very informative.
6:21 PM
this podcast had a lot of good information for peolpe that are trying to convince others in thier organization about the power of blogging. moe on blogging please! i need some case studies to share.
9:25 PM
Bob and Anon
Glad you liked it, I've got tons of other resources, (in addition to the ones you'll find here at mindcomet)
If you're interested in learning more about corporate blog evangelism, here's some findings I've captured
http://tinyurl.com/h3q8z
I've also learned a bit about business blogging, and have grown a list here:
http://tinyurl.com/dsmnt
12:18 AM
I just listened to the podcast, there's one VERY important thing I forgot to add.
I mentioned that for employees that blog, be sure to clearly identify your blog as a personal blog vs corporate blog. What's more important is that a company comes to agreement on a "Public Disclosure Policy" which clearly indicates what is appropriate and what is not --get appropriate reviews from low level employees to high.
This is a really important takeaway that I didn't give enough emphasis towards
best of luck.
12:52 AM
thanks for the additional links jeremiah!
2:22 PM
Great podcast! I love the diversity of guests, its refreshing to hear multiple perspectives.
10:25 AM
this is the best podcast i have heard on internet marketing. keep up the good work! i liked the video you had up a couple of podcasts ago, how about some more of those?
7:17 PM
This is the best podcast I have heard on corporate blogging. I have worked in a few very large corporations and the legal eagles always seem to get in our way. Blogging became just an article posting place, which is very unfortunate.
Now that I am off on my own, as a consultant, I plan to encourage all my clients to use blogging. It's the perfect solution to customer loyalty and seo :)
10:22 PM
Your former company may be missing some key opportunites.
The strength of blogs are the relationships you can build from having a conversation --there are CMS systems that can fulfill the role of publishing articles.
For the legal eagles, you simply need a clause that indicates personal opinion from corporate opinion.
Lastly, as I said in the podcast, in just a few years the myspace generation hits the workforce --this is just the start of the conversational web.
Good luck on your new venture!!!
1:15 AM
Very interesting and useful podcast, really!
I already start realization few project after listening it.
Thanks Jeremiah and Voodoo!
To Jeremiah: Nice idea about myspacer in working places - you are good! ;)
9:22 AM
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